Case Study - Petsnmore.com

Ryjo Inc. provides clients with a web presence. A web presence consists of tasteful, yet powerful graphics, easy to understand navigation and pertinent, non-stagnent content. It also includes marketing. While large companies can afford to market their products via mainstream advertising, there is an ever growing segment of consumers that rely upon the Internet and search engines to find the products they desire. These web buyers will drive the consumer market as more and more people get online and become comfortable making online purchases.

Many times a company may promise you a "flashy high-tech" website, yet provide no functionality or marketing. Another may claim to get you listed on the top 1000 search engines but cannot make you a website at all. Ryjo can provide the site, the look, the functionality AND the marketing for your business.

Take a look at the following case study of one of our clients, www.Petsnmore.com. Petsnmore.com is a small pet supply company operating from Houston, Texas. In September 2002, we incorportated a new shopping cart to Petsnmore.com, as well as engaged in several different marketing techniques to get exposure on the major search engines for specific keywords and phrases. These advertising techniques drive potential customers to your site at precisely the time when they are actively searching for your products and services.

The results have been phenomenal, following a trend that basically doubles total sales since October. Another notable fact is that the total number of orders placed has doubled each month!!.

This is very important because any return customers that go directly to petsnmore.com in the future will not cost anything in advertsing costs. The result is higher sales with lower advertising costs, as old customers return and new customers keep coming in!

In this particular case study the client asked us to target a specific product keyword in the month of January that simply did not yield the expected results. This accounts for much of the marketing cost for January 2003. While we did see a slight increase in marketing % from November through January, the most important thing is the ever doubling number of orders and total sales. The marketing costs will level out once once the "trial and error" part of the marketing campaign is complete.

The table below shows the number of visitors to the site by month. December actually shows less visitors to the site, but an increase in orders and sales. This is due to our targeting certain markets, and driving them to the site. A large number of September and October's hits could also be due to our testing of the new shopping cart. You can see the number of hits per month from our internet ads, and notice the increasing percentage of people coming to the sites from our ads.

While these results have taken a steady effort on our part, it has not taken us twice the effort each month to acheive the results you see. In other words, this marketing campaign, along with steady improvement to the site have grown the bottom line without an increased effort on our part. In fact, we hope to continue this growth trend while decreasing our monthly involvment.

There is still a necessary on-going effort to remain in a strong postion on the search engines. But once a customer base is built, and the basic marketing strategy and costs become evident, you end up with steady and predictable growth pattern. Also, once a large enough customer base is reached, word of mouth and repeat business will start to become major factors in the petsnmore bottom line.

These results show how Ryjo Inc. can help you build a new customer base. These people had not received a catalog or phone call. They did not hear about petsnmore.com on the radio or television. These are web buyers and Ryjo Inc. can help you find your web buyers too.